Learn More About Retargeting Ads

Bring Customers Back with Retargeting Ads

What Are Retargeting Ads?

Retargeting ads are a powerful way to reconnect with people who have previously visited your website or interacted with your brand but didn’t convert. These ads help keep your business top of mind and drive higher conversion rates by targeting users across platforms such as Google Display and social media.

illustration of customer journey from initial website visit to purchase.

How Retargeting Ads Work

1. User Interaction Tracked

Visitors land on your website or product page.

2. Ad Cookie Dropped

A tracking pixel adds them to your retargeting list.

3. Ads Served Across Platforms

Tailored ads appear on websites, search engines, and social media.

4. Conversion Reinforced

Ads remind users to complete their desired action.

Types of Retargeting Ads We Offer

  • Pixel-Based Retargeting: Track visitors in real-time and show relevant ads.
  • List-Based Retargeting: Use contact lists to target audiences across ad platforms.
  • Search Retargeting: Reach users based on recent search activity.
  • Social Media Retargeting: Re-engage users with ads on platforms like Facebook and Instagram.
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Benefits of Retargeting Ads with Rithaler Consulting

  • Higher Conversion Rates: Re-engage users already interested in your services.
  • Improved Brand Recall: Stay visible throughout the buyer’s journey.
  • Tailored Ad Designs: Deliver personalized ads that appeal to each audience.
  • Performance Tracking: Optimize campaigns with insights from detailed reports.
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Frequently Asked Questions (FAQ)

Most platforms allow users to remain in retargeting audiences for up to 90 days, though this can vary.

Yes, we can exclude specific users, such as those who have already converted or subscribed.

Start Driving Conversions with Retargeting Ads

Our team at Rithaler Consulting will help you design and implement high-performing retargeting ads to boost conversions.